The Relationship Between SEO and Web Design
The Relationship Between SEO and Web Design
If you understand digital marketing, you’ll know that web design focuses on the visuals visitors examine on your website and search engine optimization focuses on how search engines rank your website. It’s fair to assume that web design and SEO don’t go hand in hand but that is far from the truth. There is a relationship between the design of your website and the effectiveness of your SEO strategies and you’ll see why combining web design and SEO is important for your website.
How Do We Connect The Two?
The combination of web design and SEO is to enhance the user experience enough to provide an appealing online presence for website visitors. While web design focuses on the look of your site while SEO focuses on establishing relevant content for search queries so search engines can rank the pages higher. Responsive web designs have little to no effect without an SEO strategy.
How Do They Work Together?
They both work simultaneously to build a site that gives visitors what they’re looking for. Improved SEO content makes your website easier to read and better bounce rates on your site. Having an SEO-friendly website amplifies the customer journey, it’s a key ranking factor for Google. User Experience is a key element every business owner should focus on when creating their site. This kind of design process correlates strongly with search engine marketing and Google Analytics. Push for an SEO-friendly website, it can help the mobile version of your website act more responsive. Without SEO, it can hurt your page load times and hurt your conversion rate, which don’t conclude to happy users.
Content Is King
The phrase “Content is king” has been overused, but it holds completely true. Original content contains relevant keywords and keyword phrases. Every piece of content matters as it enhances a positive user experience with your website.
Great web design appeals to the eyes while instilling great content keeps people coming back. If you are looking into hiring a web designer, make sure you get your moneys worth!
Read This: Things To Do Before Hiring a Web Designer
Final Thoughts
As a business owner, one of the things that you will be concentrating on is getting people to your website. Whether the purpose of your website is to drive them to see you in store, or you’re offering your products online, it’s important to ensure that your website is both aesthetically pleasing as well as SEO friendly.
Here’s a simplified way of looking at things so that you’re able to make both SEO and web design work together:
- SEO brings more organic traffic to your website which leads to more sales
- Web Design showcases your business appeal which brings better bounce rates and better search rankings.
It’s complicated going into all of the little details about what makes a good website, but it’s important for your business.
